Included:

• Strategic Plan to rebrand and refocus priorities as an ownership group

• Branded Retail Window Panels throughout the development

• Custom Environmental Art

• Internal Streets developed — including an in-depth exercise in naming streets for deeper sense of place that allowed for greater wayfinding

• 8 Educational panels that shared the street naming stories (aligned with the Stanford University based community’s innate interest in continuous learning)

• Partnerships with tenants and local charities by using vacancies as opportunities for community connection/engagement