© 2011 . All rights reserved. library.500pxls

San Francisco Public Library

This was an invitation for a family fundraising event for the San Francisco public library. The idea was conceived out of the event title “Doorways to Adventure” and used playful design techniques, like die cut windows to reveal the event information, much like an advent calendar, to evoke the idea of a doorway opening. The text was written in the round as if you were being drawn through the door of the event from the on set of the invitation. The text was written as the design developed to strengthen the concept behind the design. There were keys for the event itself using treasure hunt style copy and led the participants to different sections of the library.