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Mimi Gorin Events & Communications

I recently designed a logo, business system and website for Mimi Gorin Events & Communications, a high end event and communications company. We began by exploring just what the company was going to be called and how it would be referenced graphically from full name to initials to one letter and how best to brand the company from the outset. We then explored numerous styles of logos and various typefaces and settled in on using this elegant face being the focus with a small custom graphic to personalize it. We used the beautiful print technique of letterpress for her business cards and note cards to establish a strong sense of quality for her company right from first meeting with a perspective client or any promotional piece she sent out.

Her website followed a clean swiss approach, lending itself to a user friendly, easy to read style, while highlighting some of the beautiful photography from a variety of her company’s events. Her website link is www.mimigorin.com