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Pouch Maps—San Francisco and Chicago

This was a design for a new product called Pouch Maps—a pocket sized foldable map. I wanted the design to be approachable, colorful, a little playful and certainly good looking. I thought using illustration would be the right direction for the piece, so after after pouring through the work of several illustrators, I finally landed on one to work with and art directed the map covers for both San Francisco as well as Chicago.