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I was presented with the opportunity to design eBay’s first annual report.  Yes, it was a while ago (think in digital years!) but the concept I think is still worth showing you. The idea was to bind both sides and die cut in the middle, making it like a flip book so the viewer could read it any way they wanted. The web was actually a relatively new idea then (hard to remember) so the idea of the user being in control, was what I wanted to play with in the annual report. The cover was a spinning dial visually highlighting all the different relationships ebay is a part of creating. It was playful and energetic and eBay was thrilled. A crisp clean pocket with the tag line “happy shopping!” in the back held the financials.